Flogos or flying logos I believe is going to be the next fad in advertising. Advertisers are always thinking of new ways to advertise and there’s no stopping them from doing anything that technology allows. It seems like they’d jump into an idea whenever their imaginations meets reality.
Flogo says Peace
Oh yes, you see that photo just right. These flogos fly like clouds. Back in the 90’s when I was still staring at the clouds imagining the shape of my favorite superhero, two international special effects inventors, Francisco Guerra and Brian Glover, wondered what would happen if they could make clouds into shapes. What if they can make logos? And so they did and Flogos was born – www.flogos.net.
These cloud-like flying logos are actually a mix of soap-based foams and helium. The machines that produce it can pop one flogo every 15 seconds. Size range from 24 to 48 inches and they typically fly around 300 to 500 feet but they can even fly as high as 20,000 feet if the conditions are right (but who’d see it at that height anyway?). At that height, you might worry about airplanes hitting it but that’s no big deal. Hitting a flogo is just like hitting a cloud. It will even safely pass through a jet engine.
Look Ma Mickey’s flying!!!
Flogos are also environmentally friendly. They’ll just burst harmlessly in the air. The foam used is plant-based which means it’s organic. It does not pollute the skies.
But how much does it cost? Well, it’s not very cheap if you’re just planning to use for fun but using it for advertising might be just well worth it – especially for branding purposes. Renting the machine for a day costs around $2,500. Balloons (other way to advertise in the air) are cheaper but Flogos are more fun.
Dude, my iPod logo is flying!
I was doing some math and I realized that if you rent a Flogo machine for a day and say run it for about 4 hours then you’d have lots and lots and lots of Flogos in the air. 4 hours = 14,400 seconds and the machine can pop 1 Flogo every 15 seconds. That’s 960 Flogos flying in the air! Wow!
I haven’t seen these Flogos in action yet but I can already imagine one problem – the wind. Oh well, you can’t have them all. So, if you’re curious and if you want to find where these guys are then go to Alabama. SnowMasters, a research and development facility in northern Alabama is the home of what is now known as Flogos – or you can just check out their website.
