I’m sure you’ve read the phrase “content is king” but I’ll say it to you again. CONTENT IS KING! Good quality content drives traffic and return visitors and ultimately sales. This is the main reason why serious internet marketers spend time writing fresh articles. Some even go as far as hiring writers.
But how do you write an article that sells?
To help you with that, here are three things that you should always remember.
- Use an interesting title
- Write with your readers in mind
- Make full use of the author’s bio
Use an Interesting Title
The title of your article determines whether it will be read or ignored by potential readers. A boring title is less likely you to be read than one that is written in a unique and interesting way. Here’s a quick example:
Bad Title: Discover How To Write Articles Properly
Good Title: How to Write Articles That Sell
The first one sounds too academic while the second one somehow satisfies a desire, in this case making money.
Write With Your Reader in Mind
Many writers love to brag about themselves but we all know that people don’t want to listen to braggers. Stop talking about how good your product or service is. Rather, write about stuff that will actually satisfy your readers need quickly. Instead of talking about the features of your product, talk instead of how to use your product to solve your readers problem.
Always keep in mind that people read your article because they think it will help them solve their problem. So go ahead and solve their problems and save the sales pitch for last.
Make Full Use of the Author’s Bio
Article directories often won’t allow you to put links in the body of your article. They however will allow you to put links in your bio so make full use of that. The author’s bio is the place where you make your 2-sentence sales pitch. It is here where you entice your reader to click the link to your website. It is here where you tell them that the solution (or a quicker solution) to their problem is just a click away.
Instead of putting in your achievements, put in your call-to-action instead.
That my friend is how you write articles that sell.
P.S. What about writing creating an article in 5 minutes? Click here to see how.
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