If you’re into building businesses than you might have already heard the saying “It’s all in the system” meaning that the success of a business is dependent on how well developed its system is. Oftentimes, stories of Henry Ford and Ray Kroc are set as examples especially on how well they have developed a system that pretty much works on its own.
The idea of building a good system is further expanded by the idea of franchising. Most books would refer to how successful Ray Kroc is in his McDonald’s business. Through franchising, we are assured that McDonald’s hamburgers and french fries will always taste the same no matter where we buy it in the country eventhough Mr. Kroc is no longer directly involved with the production and cooking. Put simply, we can define franchising as creating an exact replica of a system thus assuring the same output from it.
One more good side of franchising is that it allows other businessmen to venture into other people’s business simply by buying a franchise. If I therefore decided to buy a McDonald’s franchise, I will be soon running the business of selling hamburgers and fries without having to go through all the trouble that Ray Kroc had to go through. McDonald’s will handle the training of the crew as well as setting up almost everything and all I need to do is pay them the amount they require to buy a franchise.
Good as it is, to the eyes of the aspiring lower and middle class, there is one weakness to franchises and that is the price. Yes, buying a franchise is expensive. Though a franchise’s proven system assures a fast ROI, most lower and middle class people would not find enough money to buy the franchise. This is where microfranchising comes to play.
The concept remains the same. An aspiring businessman purchases a system (a franchise) and the main company setups almost everything that is needed to get Mr. Businessman started. This includes finding the right location to put up the business, training the staff, setting up the store / shop, as well as providing uniforms. The main difference however is the price. A normal franchise would most probably go in the order of tens of thousands of dollars while a microfranchise would suffice for $2,000 at most. Though a microfranchise would not earn as much as the typical expensive franchise, it does get the job done by allowing lower and middle class people to start their own business almost hassle free.
So, could microfranchising pave the way to riches for most of us? Probably. In fact, it looks promising that I will be purchasing my first microfranchise this coming Friday. For a mere $1,000 I will be able to start my own little food business.
Lastly, I think that no matter how good a system / franchise is, it still boils down to the attitude of the franchisee.
I will try my best to keep you updated with whatever happens to this relatively new venture of mine so keep coming back to this blog. You may want to grab this site’s RSS feed so you can stay updated easily.
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